About Us

Hello,

Meet the Woofwards 👋

I’m Sarah, proud dog-mom to my two gorgeous boys - Harley 🐕‍🦺 & Winston 🐻

I have always really struggled to buy matching harnesses that are suitable for both breeds of dogs and it wasn’t until having Winston that I realised a lot of brands don't even accommodate for the larger breeds (or stockier shaped dogs) such as Chow Chows, which I often found very frustrating and also really sad.

For many years, I had always talked about setting up a side business as I absolutely LOVE dogs and I have such a huge passion for dog fashion but the reality of actually turning my pipe-dreams into a reality always seemed quite scary and something I never thought would actually end up happening.

Sadly in 2022 Winston was diagnosed with hip dysplasia and needed to have a new hip replacement. This was the motivation I needed to actually try and give this side business ago as I couldn’t find a harness appropriate for Winston’s recovery so I decided to make him his bespoke harness. Fast forward a few months and Woofwards launched- an all inclusive dog brand that includes stylish, comfortable and affordable products that will fit any dog regardless of their breed, shape or size.

I’m beyond excited to finally share our new herringbone dog accessories with you - I hope they will be the perfect new addition to your dogs pawdrobe!

Don't forget to join the #Woofwards community and follow us on IG & FB to find out more about us and our CEOpups Harley & Winston.

We can't wait to see all your gorgeous pups looking & feeling woof-tastic in our products!

Find out more about our CEOpups...

CEOpup Harley

I'm the good, lovable, well behaved boss. I'm a 8 year old Black F1 Cockapoo who enjoys plenty of attention, love and cuddles. I'm also the photogenic one out of the two of us!

I absolutely love going for walks, being with and around people, destroying toys, eating treats and lying on my mums bed!

 

CEOpup Winston

I'm the younger, funny and stubborn boss who's also the Woofwards Security Guard. I'm an 4 year old Black Chow Chow who's had quite a difficult start in life (as I got diagnosed with hip-dysplasia at just 6 months old). I'm luckily now on the mend and ready to show off my unique personality as well as change the negative stigma sadly so many people still have on Chow Chows.

I absolutely love walks, car rides, on the floor cuddles, eating carrots and I’m a pro at snoring very loudly too!